Bring Fertility Asset Management (FAM) to Your Workplace

FAM brings independent fertility advisory into the workplace and into your product — delivered with the rigour of financial advice and the warmth of genuine human expertise.

1 in 6
people are affected by
fertility challenges
78%
of employees want fertility
support in their benefits
0
clinic affiliations —
always independent
The gap in the market

Fertility decisions are significant. The support available is not.

Clinics have a commercial interest in the outcome. Generic wellbeing platforms lack the clinical depth. FAM provides what neither can — independent, expert, human advisory with no agenda other than the individual.

For employers: fertility stress is one of the leading causes of presenteeism and attrition, particularly among high-performing women aged 28–42. Offering genuine, independent support is a meaningful retention signal.

For Direct-to-Consumer health companies: a test result without context is a source of anxiety, not empowerment. A warm, clinical advisory session transforms your product from a data point into a decision-support tool.

For other companies in this space: If you're looking to provide an independent, friendly, human source of information to the product you offer, please get in touch.

Partnership types

Three ways we work with you

Each partnership is tailored. These are the three most common structures — most engagements blend elements of all three.

Employee Benefits
Employer Wellness Partnerships

Add Egg Advisory or Egg Therapy sessions to your employee benefits package. Offered as a standalone benefit or integrated into an existing EAP or wellness programme.

  • Egg Advisory Sessions (45 min, clinical scientist)
  • Egg Therapy Sessions (60 min, fertility therapist)
  • Branded booking portal for your employees
  • Aggregate (anonymised) utilisation reporting
Learn more →
Referral & White-label
Any Company Serving This Audience

If your clients are navigating fertility decisions and could benefit from independent, human guidance — we integrate as a trusted information layer alongside what you already offer.

  • Referral or embedded advisory partnerships
  • Co-branded content and educational materials
  • Clinic-independent positioning (no conflict)
  • Flexible commercial structures
Get in touch →
Process

How we set up a partnership

Straightforward from first conversation to live delivery. We handle all the clinical and logistics complexity — your side is minimal.

01 — DISCOVERY

Initial conversation

We learn about your company, your audience, and what you're trying to offer. No pitch — just an honest conversation about fit.

02 — DESIGN

Structure the offering

We agree on session types, volume, branding, and integration method. We propose a commercial structure that makes sense for both sides.

03 — BUILD

Set up and integrate

Booking flows, branded materials, and any required technical integration. Typically 2–4 weeks from agreement to live.

04 — LAUNCH

Go live and iterate

Sessions begin. We provide regular feedback and can adjust the offering as you learn what your employees or customers need most.

What's included

What every partnership includes

Beyond the sessions themselves, every FAM partnership comes with the infrastructure, support, and materials to make it genuinely useful for your people.

Qualified clinical advisors

FRCPath-registered and HCPC-qualified specialists with decades of hands-on fertility experience. Not a chatbot, not a generalist.

Branded booking experience

A clean, professional booking flow under your brand or co-branded with FAM. Employees or customers book directly without friction.

Complete clinical independence

No clinic affiliations, no referral fees, no commercial agenda. Your clients get advice that serves them — which is why they trust it.

Utilisation reporting

Aggregated, anonymised reporting on session uptake and themes — so you can demonstrate ROI and refine your offering over time.

Co-branded content

Educational guides, FAQs, and explainers tailored to your audience — written by our team, reflecting your brand's voice.

Ongoing advisory support

A named FAM contact throughout the partnership. A professional who understands your use case.

Work with us

Tell us about your organisation

Fill in the form and a member of our team will respond within two working days. No obligation — just a conversation about whether FAM is the right fit.

  • Responded to within 2 working days
  • No hard sell — we'll tell you honestly if it's not a fit
  • All enquiries handled in confidence
  • Flexible structures for organisations of any size

Your details are used only to respond to this enquiry. We do not pass them to any third party.

Thank you — we'll be in touch within two working days.