Our data principles
| Privacy commitment | At Egg Advisor, we take your privacy seriously. Our commitment to privacy protection goes hand in hand with strict adherence to relevant data protection regulations, such as GDPR. |
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| Purposeful data use | The data we collect serves a clear purpose. It is used for research, analysis, and other non-personal purposes, all aimed at enhancing the performance of our services and providing valuable insights for our community. |
| Ethical safeguards | We have put ethical safeguards in place to prevent any misuse or unintended consequences stemming from data breaches. Your personal information is handled transparently and responsibly, ensuring it is used only for the intended purposes. |
| Legal compliance | Egg Advisor operates in compliance with UK laws and regulations governing data privacy and protection. Our commitment to established standards assures you that your data is handled with the utmost care and in accordance with legal requirements. |
| Your trust matters | Your trust is crucial, and we are dedicated to earning and maintaining it. If you have any questions or concerns, or would like more detail about our data practices, please contact our team at [email protected]. |
Personal data we collect
We collect the following categories of personal data in connection with www.eggadvisor.com.
| Identifiers | Name, email address, postal address. Device identifiers such as IP address, AdID, IDFA. |
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| Legally protected classifications | Such as race or gender — for example, gender. |
| Purchase histories or interests | Interest in Egg Advisor based on your browsing history. |
| Internet and app activity | Egg Advisor website and white paper browsing history, email opens and views, device type, operating system, and other device parameters. |
Data security
Egg Advisor protects personal data with security measures consistent with industry standards, including background checks on all employees and data encryption in transit and at rest. We will notify you of security incidents as required by law.
How we use personal data
We collect and use personal data in the following ways:
- Developing our products and services to provide better insights and advice to our members.
- Maintaining our marketing function and providing members with information, newsletters and further resources.
- Fulfilment of products and services — such as bookings for 1:1 advice, dispatching reports, or enabling newsletter outreach.
- Lawful processing — we collect, use and otherwise process personal data as allowed under applicable law.
How we share data
We will not share personally identifiable information with anyone outside of Egg Advisor, but we may share non-sensitive or anonymised data sets with the providers listed below. These data sets do not contain sensitive information about individuals — such as personal addresses, contact details, financial data, or health records. The focus is on aggregated trends, patterns and general insights rather than individual behaviours.
| Service providers | Customer data is processed and stored by service providers working on our behalf, including our cloud services provider Amazon Web Services, and survey or email marketing providers that supply us with customer relationship management systems. |
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| Marketing technology vendors | Marketing materials may contain tracking technologies that allow Egg Advisor and external vendors we work with to collect technical information from your device (such as IP address, AdID) to track your interaction with our content and ads. |
| Analytics providers | We share technical information from your device with analytics companies to understand the performance of our marketing and website. |
| Social media platforms and networks | We may share device data with social media networks to measure the effectiveness of advertising on those networks. |
Data retention
We store personal data for the period that your relationship with Egg Advisor is active, and then for a further retention period that reflects the time during which we reasonably anticipate you may remain interested in information about Egg Advisor.
In practice, we retain your personal information for a period of five years after last activity. After this retention period ends, we will contact you to confirm you want us to delete your data. While these are our standard retention periods, you can delete your data at any time as described below.
What are your choices?
| Opt-out | You may opt out of any Egg Advisor emails at any time by using the ‘unsubscribe’ link at the bottom of any email, or by contacting us at [email protected]. |
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| Access, deletion and correction | By logging into your account you may access, correct and delete the personal data Egg Advisor holds about you at any time. |
| Do not sell or share my personal information | You have the right to opt out of the sale or sharing of your personal data for advertising. To exercise this right, email [email protected]. |