What we want to change.
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01
Replace Confusion with Clarity
Too many people are making life-changing fertility decisions without the information they need. We want to make fertility preservation easier to understand, compare and trust.
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02
Replace Marketing with Transparency
People deserve honest conversations about egg freezing, fertility treatment and the related outcomes. We believe informed decisions start with balanced information, not marketing promises.
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03
Replace Guesswork with Better Data
Success rates, costs and outcomes are often difficult to interpret. We want to make opaque and patchy fertility data more accessible, meaningful and relevant to real-life decisions.
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04
Replace Isolation with Support
Fertility decisions can feel overwhelming. We want everyone to have access to independent guidance, emotional support and a safe space to discuss the emotions that go with fertility journeys.
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05
Replace One-Off Treatment with Lifelong Guidance
Fertility journeys don't begin or end at the clinic door. We want people to feel supported at every stage: from considering egg freezing to storing, using, donating or stopping storage of their eggs.
The people behind Egg Advisor.
Alexandra founded Egg Advisor from personal experience. After freezing her eggs at 34 during a divorce, she saw how emotional, confusing and unsupported the journey could feel. Egg Advisor brings together that lived experience with her 20-year career in strategy and innovation in corporates, governments and start-ups, to help others make informed, confident fertility decisions.
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Valerie is a pioneer in egg freezing. She helped develop laboratory protocols for the first clinic in the UK granted a license for egg freezing. She holds a PhD in Reproductive Immunology, Fellowship of the Royal College of Pathologists, and is training lead for the Association of Reproductive Clinical Scientists (ARCS).
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Ariel is a health policy researcher and strategist. She began her career in clinical and health-education research, focusing on how to conduct research and communicate about health in multicultural contexts. She spent seven years in the U.S. government at the National Institutes of Health, the Office of Personnel Management, and the Centers for Medicare and Medicaid Services.
Follow on LinkedInWe're building a better way to navigate fertility.
Tools for Better Decisions
Personalised tools and reports that help you understand your options, explore different pathways, and make informed decisions with greater confidence.
Services Beyond the Clinic
Practical services designed to support the parts of the journey that are often overlooked — from egg transport and storage reviews to donation and future-planning pathways.
Independent Advice & Emotional Support
One-to-one sessions with Egg Advisors and Egg Therapists to help you navigate complex decisions, process emotions, and gain an independent perspective.
Trusted Information for Every Stage
Clear, balanced information that helps you understand fertility, egg freezing, storage, treatment options, and the decisions that may lie ahead.
We're here to listen and point you in the right direction.
Book a complimentary 20-minute introductory call with one of our team. No pressure, no obligation, just honest guidance tailored to your situation.