about egg advisor

Driving clarity in fertility management

We believe every person deserves honest, science-backed information about their fertility — without having to navigate clinics, costs, or confusion alone.

our story

Established by women who care about their eggs

Egg Advisor started with a deeply personal experience. Seven years ago, in the middle of a divorce, Alexandra Draycott froze her eggs aged 34. Whilst having eggs "on ice" offered emotional reassurance, she wondered in the years that followed why so little aftercare was provided — and simply did not know where to turn next.

Since realising that hundreds of women felt equally unsure about pathways around egg freezing, Alexandra used her 20 years' experience leading strategy and innovation to build something that might help others in a similar position. Spun out of Cambridge University's SPARK 1.0 incubator, Egg Advisor is now pioneering a new category in women's health: oocyte portfolio management.

Today, Egg Advisor addresses the crucial service and information gaps that exist before and after egg collection — serving women across the UK and UAE, with broader international expansion underway.

Team photo
"We started Egg Advisor because we believe the science of fertility belongs to everyone — not just those who can afford a private consultation."
Alexandra Draycott — Founder & CEO, Egg Advisor
our mission

Providing independent information so you can make informed decisions

Wherever you are in your journey.

Book a free introductory call →
1

Driving clarity in fertility management

We cut through medical jargon and clinic marketing so women can understand exactly where they stand and what their options are.

2

Compassionate care, beyond traditional boundaries

Fertility decisions are deeply personal. We meet women where they are — emotionally and practically — with guidance that doesn't judge the path they choose.

3

Tech-driven solutions, informed choices

Our tools translate the latest reproductive science into personalised insights — giving women data-backed clarity in minutes, not months of appointments.

4

Supporting you on your journey, every step

From your first question about egg health to deciding whether to use, donate, or thaw — we're here at every stage with the guidance you need.

what we want to change

The fertility industry has a transparency problem

Clinics compete on marketing — not outcomes. Cost is treated as a secret. Some of the most important decisions a person may ever make have no reliable, independent guide. We're here to change that — one tool, one article, one honest conversation at a time.

Understanding where you are

Egg freezing is often life-altering. Without independently explaining outcomes, age-related success rates, and costs, women deserve far more than a sales pitch. At Egg Advisor, we provide independent, evidence-based guidance — your decisions are yours, not ours to make.

Cost of egg freezing is expensive

A single egg freezing cycle in the UK costs between £3,275 and £5,600, plus annual storage fees. But that's rarely explained upfront. We break down the costs at every stage — clinic pricing, medication, storage — so there are no hidden surprises.

Pathways for donation are not clear

If you decide not to use your frozen eggs, the options — donation to another person, research, or disposal — are not straightforward. Egg Advisor maps all pathways clearly so you have the full picture and the right support — whatever you decide.

the people behind egg advisor
Our leadership team

Doctors, researchers, and technology professionals united by a shared mission. Science for real life — as it actually is.

Alexandra Draycott
Alexandra Draycott
Founder & CEO
Alexandra has first-hand experience of egg freezing and all the emotions that go with it. Seven years ago, in the middle of a divorce, Alexandra froze her eggs aged 34. Egg Advisor was born out of this deeply personal experience — using her 20 years' experience leading strategy and innovation to help others in a similar position.
Contact →
Dr. Valerie Shaikley
Dr. Valerie Shaikley
Chief Medical

Valerie has worked in reproductive science and fertility care for more than 30 years. After graduating in Biology in 1990, she trained as an embryologist under the tutorship of Lord Robert Winston and later helped develop laboratory protocols for one of the first clinics in the UK to be granted a licence for egg freezing.


Alongside her clinical and scientific work, Valerie continues to work across the fertility sector, supporting charities, IVF providers and patients, particularly in helping people understand fertility treatment pathways and the growing range of treatment and testing options. She has also been involved in training and professional development within reproductive science.


For Egg Advisor, Valerie’s focus is helping people access clear, independent and practical guidance so they can feel more informed and supported supported in navigating the decisions and choices that can arise around egg freezing.


Valerie holds a Master’s degree in Health Promotion, a PhD in Reproductive Immunology, Fellowship of the Royal College of Pathologists, and fellowships with the Academy for Healthcare Science and the Institute of Biomedical Science. She is registered as a Consultant Clinical Scientist specialising in genomic medicine within reproductive science.

Contact →
Ariel Yardeni
Ariel Yardeni
Chief Product
Ariel Yardeni is a health policy researcher and strategist. She started her career in both clinical and health education research, where she focused on how to conduct research and communicate about health in multicultural contexts. She worked for the U.S. government for seven years at the National Institutes of Health, Office of Personnel Management, and Centers for Medicare and Medicaid Services. She supports Egg Advisor product and operations.
Contact →
not sure where to start?

Get clarity on your fertility journey today

Book a free 20-minute introductory call with one of our fertility advisors. No sales pitch. No pressure. Just honest guidance tailored to where you are right now.

Book a free introductory call Free to start · No card required · No pressure